I’ve chatted to many clients over time, advising them on personal number plates. I’ve helped them choose the right cherished registration number, for themselves or as a gift for a loved one.

Buying a personal number plate isn’t always straightforward. I don’t mean the paperwork – that’s just paperwork. I mean choosing a registration number. There are just so many to choose from – especially under around £1500.

The trouble, I find, is emotion. Buying a private number plate is usually an emotional decision. Very few of us are dispassionate when we buy a personal number plate. Though there are some who just buy purely for investment.

Even when the decision is purely emotional, and there are no plans to sell the numberplate, there is always an assumption that it will go up in value. And if we don’t buy wisely… it comes as a bit of a shock when we find it hasn’t. Unfortunately, not all number plates go up in value. I’ve blogged previously about buying a personal number plate for investment so I won’t repeat myself here. Save to say that a little careful thought can make a difference. And it doesn’t necessarily mean spending more money.

Here is an example:

A client contacted us, having decided on the private number plate he wanted to buy for his wife. I won’t tell you the exact registration number, but it was similar to OK03 SUE. I asked him the age of his vehicle (standard practice!) – it was ‘54 registration. A quick check revealed that registration number OK04 SUE was also available for sale… at the same price. Compare the registration numbers: OK04 SUE is a much better registration number (do I need to explain why?), which is likely to sell more quickly when it goes back on the market.

In the meantime, I’m sure this gentleman’s wife was very happy with her anniversary gift.

There’s more detail, with some hints and tips on buying a personal number plate.

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