The latest DVLA auction of personalised number plates broke records yet again last week. Property developer Nabil Bishara outbid his rivals for registration number 1 D. The hammer price of £285,000 smashed the previous record of £201,000 paid for 51 NGH in 2006. Add in the vat, and buyer’s premium, and it brings the final bill up to over £352,000.
Given the level of interest in the sale of presitigious number plates like F 1 and registration number S1 last year it’s not entirely surprising that the registration number 1 D attracted a lot of attention.
“We always expected interest in this registration to be among the highest we’ve ever had and the pre-auction bids certainly backed that up,” explained DVLA Personalised Registrations Marketing Manager Damian Lawson.
The DVLA Auction took place last week at Ardencote Manor Hotel and Country Club, in Warwick. Around 1600 registration numbers were offered at the auction, over a 3-day period. The DVLA publishes a full list of registratin numbers for sale, with reserve prices. Though this is not necessarily an indication of the final price. It all depends on who is bisdsing on the day. For instance, the reserve price for KUR 7T (KURT) was £500. The final hammer price, however, was £2000. Registration number HU57 LER (HUSTLER) attracted even more bids – the reserve price was just £1000, but the final hammer price was £30,000!
There were, nevertheless, some bargains to be had. My favourites were JUG 613S (JUGGLES) – a snip at £350, HAD 113Y (HADLEY) at a mere £700, KYL 13S (KYLIES) at £1000, and RAB 111T (RABBIT) at £900.
And some interesting ones remained unsold – such as 7 GBT, DUA 1S (DUALS), PUP 913S (PUPPIES), and TOE 74P (TOE TAP).
The DVLA holds 6 Auctions each year, in different locations around the country. The auction is spread over 3 days, and each auction generates around £4m in sales. The next sale will take place Wychwood Park, Weston Crewe, Cheshire, from 3rd-5th June 2009. Full list of forthcoming DVLA Auctions of personalised number plates.
The DVLA publishes a full list of numbers plates for sale before the auction. And anyone can register to bid.
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